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Pantone trend colour 2023: Viva Magenta

Spirited, audacious, optimistic. That’s how the Pantone Color Institute describes its new trend colour of the year: Viva Magenta. A vibrant, electrifying red that radiates pure joy and self-confidence – and encourages experimentation.

Colour expert Gesa Hansen shows how to use this shade to best effect. The German-Danish designer has long since discovered warm red shades and has a preference for using them in the bathroom to transform the often cool atmosphere of this space into a homely cocoon. She combines, for example, a red Artis washbasin nonchalantly with bordeaux walls, terracotta tiles and other monochrome accessories. And the trend even continues to the bath: with Colour on Demand giving bathtubs colourful panels in vibrant shades of red. The bathroom becomes a real style statement.

But a colour like Viva Magenta is also ideal to add colourful highlights all over the house. Red glasses, porcelain with magenta-coloured rose blossom decor, table lamps or textiles can be combined endlessly to add finishing touches to interior design.