Introducing Toto


Brausch & Co. and DHL Bathroom Supplies are proud to announce an agreement reached with TOTO (UK) to stock and distribute the brand in mainland UK.

TOTO has over the last 4 years been active from their London showroom promoting and selling directly to a small number of appointed retailers.  TOTO will continue with this route to market as well as work closely with Brausch/DHL.  Together we will expand the authorised TOTO network by finding and identifying retailers who can give this world leading brand the appropriate commitment and showroom exposure. We will ensure sensitivity and monitor closely so not to infringe the current TOTO retailers.

This has been a carefully considered move to embrace a new brand within the Brausch/DHL portfolio.  TOTO brings with it, not just 30 years of Japanese design and technology in the Washlet market but also a desirable high end range of complimentary Sanitaryware, Furniture, Wellness and Brassware which has been made since 1917.  TOTO have manufactured and sold over 38 million Washlet seats worldwide since they were launched in 1980 and we feel the market is now mature enough in the UK to embrace this form of bathroom technology.

In addition to TOTO’s leading market position within the Washlet seat market, they also bring along an innovative mind-set to the bathroom industry driven by their desire to enhance the end users’ daily life.  This is achieved by not only using technology but by working with different materials for manufacturing, in turn creating products that increase hygiene, functionality and sustainability for the end user. 

Whilst leading the world market, TOTO has been a “sleeping giant” in Europe.  Brausch/DHL are extremely proud of this association with TOTO UK and are excited by the opportunity it presents to bring TOTO into its rightful place in the premium bathroom sector. 

Brausch/DHL will start on 1st May 2014 with a selection of popular items in stock.

Thank you for your continued support.

Posted in: Toto

Leave a Comment (0) ↓